09 Sep Houston Chronicle – Courting millennials, Shell, Phillips 66 turn to social media influencers
Courting millennials, Shell, Phillips 66 turn to social media influencers
Fast forward 12 years and Hennessey’s social media presence has exploded to 340,000 YouTube subscribers and 1 million Instagram followers watching his mechanics modify high-end cars and trucks to go ridiculously fast. Hennessey, who describes himself as the “Chief Horsepower Evangelist” at his company, rubs elbows with famous Indy 500 and NASCAR drivers at automotive industry events. Continue reading the Houston Chronicle’s article on their website.